Industry: High Tech Internet
AVERAGE Annual Salary: 13,000,000 yen
Japanese: 5 - native
English: 3 - good
DESCRIPTION:
To manage the Marketing brand objectives, strategies, plans, campaigns
and budget for the online brand in the Asia Pacific region. This role
must champion the needs of the asian customer internally, ensuring that
these needs are met and hence the opportunity presented by these markets
is maximised. The role's key goal would be develop and optimize both
online and offline marketing campaigns to drive the growth of the brand
and business in the Asia Pacific region.
Key Areas Of Responsibility:
-Manage all aspects of development, implementation and evaluation of
Marketing Communications, strategy and plans including both online and
offline channels.
-Actively manage the online acquisition channel mix elements to ensure
best overall return.
-Devise, launch and manage marketing campaigns to drive business growth
for the brand and be responsible for top line and bottom line growth of
the business through these campaigns.
-Manage all aspects of the creative development process to deliver best
in class communications working with internal global teams and external
agency's as necessary.
-Work closely with the CRM, Product and Analytics team - Be the voice of
the customer internally ensuring that the website(s) are delivering on
our commitment to customer focus.
-Develop and manage new channels of customer acquisition such as
Affiliate Programs & Email marketing programs to cost-effectively
increase revenue
-Continually evaluate new media and advertising opportunities and refine
plans as needed.
-Develop, implement and evaluate quarterly marketing plans.
-Represent the company at key industry conferences and maintain regular
contact with key elements of the Press
-Ensure wherever possible that marketing objectives and strategies are
managed in synergy for best overall return and that any economy of scale
opportunities are capitalised upon
Qualifications:
-Minimum of 5 years experience of full mix (online and offline) marketing
-Must demonstrate particularly strong and detailed knowledge of the core
online marketing disciplines, especially search, affiliates partnerships
and email marketing.
-Fluency in one or more of the following Asian languages
-Japanese/Korean as well as English is required. All 3 would be an
additional plus.
-Strong technical skills, comfortable using multiple interfaces to
gather and manipulate data ? numerically driven. Must be comfortable
with Excel!
-Experience working with large e-commerce brands would be beneficial.
-Experience managing large budgets.
